Links, links, links
No, we’re not talking golf. The key successful online PR is building links. Creating content that other people want to use and link to. And that’s not just about a few ‘top-level’ sites (which is where traditional ad buying models go wrong – they look for the big numbers). And we’re not just talking facebook (after all, what’s the point if no-one knows you’re there?).
Rather it’s all about the small sites, the blogs, the posts - the conversations that are happening all over the web.
